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    Sales Conversion Calculator: put your funnel in the ring

    Today vs. a tuned challenger, in deals and revenue. Runs in your browser.

    Enter stage volumes. A stage can't exceed the one above it.

    Challenger vs Today+$52.2K

    Your funnel · Today

    Counts
    100%
    60%
    18%
    30%
    25%

    REVENUE DELTA

    +$52,177

    +17.4 deals

    Overall conversion

    0.81% → 1.68%

    Challenger leads

    Run the match

    How it works

    Three rounds to a clear answer

    ROUND 1

    Enter today's funnel

    Type your lead count and how many reach each stage, or switch to rates and enter the percentage that moves forward. Add deal value and cost.

    ROUND 2

    Tune the challenger

    Drag the stage sliders to test better replies or more meetings. The matching row lights up on both funnels and the revenue delta updates instantly.

    ROUND 3

    Read the verdict and lever

    See which funnel wins, the stage-by-stage tug-of-war, and the single stage where one extra point adds the most revenue. Copy or download it.

    The verdict

    Challenger wins by 17.4 deals / $52.2K.

    Winner
    2,0001,2002166516.22,0001,44031111233.6LeadsContactedRepliedMeetingsWon
    TodayChallenger

    Stage by stage: the bar leans toward the stronger funnel.

    Leads → Contacted60% vs 72%

    +12 pp · +240 contacted

    Contacted → Replied18% vs 21.6%

    +3.6 pp · +95 replied

    Replied → Meetings30% vs 36%

    +6 pp · +47.2 meetings

    Meetings → Won25% vs 30%

    +5 pp · +17.4 won

    Funnel metrics, Today versus Challenger
    MetricTodayChallenger
    Overall conversion0.81%1.68%
    Won deals16.233.6
    Revenue$48,600$100,777
    Cost per lead$2$2
    Cost per deal$247$119
    ROI1,115%2,419%

    Biggest lever

    Which stage is worth fixing first?

    We add one percentage point to each stage of your Today funnel and measure the extra revenue it brings.

    Your highest-leverage stage: Contacted → Replied, +$2,700 per point

    • 1. Contacted → Replied+$2,700 / pt
    • 2. Meetings → Won+$1,944 / pt
    • 3. Replied → Meetings+$1,620 / pt
    • 4. Leads → Contacted+$810 / pt
    • 5. More leads (+1% volume)+$486 / pt

    Calculated from your Today inputs: one extra percentage point on a single stage, all other stages unchanged.

    Formula margin notes

    The math, with your numbers

    Stage rate

    next stage ÷ current stage

    216 ÷ 1,200 = 18%

    Overall conversion

    won ÷ leads

    16.2 ÷ 2,000 = 0.81%

    Revenue

    won × average deal value

    16.2 × $3,000 = $48,600

    ROI

    (revenue − cost) ÷ cost

    ($48,600 − $4,000) ÷ $4,000 = 1,115%

    Live figures use your Today funnel. Counts can be fractional because they come from multiplying rates.

    FAQ

    Sales conversion questions

    What counts as a good sales conversion rate?

    It depends on your market, deal size and channel, so there is no single number. Compare your own funnel over time and use the challenger to see what each stage improvement is worth, rather than chasing an average.

    What is the difference between an MQL and an SQL?

    A marketing qualified lead (MQL) has shown interest, while a sales qualified lead (SQL) has been vetted by sales as worth pursuing. Use them as stages in the funnel if you track them, such as Contacted and Replied.

    How many stages should I track?

    Four to six is enough for most teams. This calculator uses five (Leads, Contacted, Replied, Meetings, Won). More stages give detail, but each one needs reliable counts from your CRM.

    Why does my overall conversion rate look so tiny?

    Overall conversion multiplies every stage rate together, so it is always lower than any single step. A funnel with 60%, 18%, 30% and 25% stages converts under 1% overall, and that can still be healthy.

    How does LinkedIn reply rate affect revenue?

    Replies sit near the top of the funnel, so a small lift multiplies through meetings and wins. Move the Replied slider on the challenger and check the Biggest lever section to see the revenue effect.

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